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 NEW YORK CITY High Street Aqueduct Antique Print $21.95 Time Remaining: 28d 21h 30m Buy It Now for only: $21.95 |
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High Street
3 Simple Ways Independent High Street Shops Can Beat Falling ‘Footfall’
Most independent high street and local shops rely on their location and ‘footfall' to generate their sales. In good times this is often an adequate way to earn a decent income. But now ‘footfall' is falling fast, independent shops wanting to survive need to use some new strategies. Here are 3 ways independent shop owners can take positive action to beat falling ‘footfall'.
- Use Direct Marketing to Attract Affluent Customers - There are plenty of people spending money, plenty of people little affected by recession. By using direct marketing, independent shop owners can target specific affluent demographics with ‘pinpoint' accuracy and either sell directly to them or use irresistible offers to invite them to their shops. Direct marketing allows precise measurement of results and thus minimal waste.
- Make More Use of the Internet - While High Street sales are falling, online sales are rising in many categories. Any independent shop owner can easily use the internet to both sell online (as an additional route to market) and use the internet as part of a coordinated demand generation system for new and old customers.
- Utilise Joint Venture Partnerships - A lot of small business (and large) are feeling the pinch from recession. And while in good times many are happy to ‘keep themselves to themselves', now is the time to develop partnerships with other local business for mutual gain. For example, a local sports shop could approach a local gym and ask to run a marketing campaign to their members. They gym could benefit either through a slice of profits or by a campaign to the sports shop customers.
In conclusion, while High Street footfall is falling, independent shop owners have two simple choices. Either get very, very busy finding new ways to generate business or ‘roll over' and ‘give up'. ‘Giving up' should not be an option...
About the Author
Henry Baker helps business owners, entrepreneurs, consultants, coaches and authors attract more clients, get them spending more, returning more often and referring more people. For a FREE report "How to Double Your Profits in 117 Days or Less -- Even In Recession" head to http://www.henry-baker.co.uk
How can I get in contact with designers for high street retail shops?
I would like to get in touch with designers for high street shops for a quick interview, any ideas?
Call the head office of the shop they work for and see if you can arrange an interview
High Street 5 Vs match