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 28 BEAR PRINT Morning Pine Forest1889 by Shishkin ANTIQUE MUSEUM LANDSCAPE ART $16.99 Time Remaining: 24d 14h 20m Buy It Now for only: $16.99 |
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 MORNING GLORY ART African American MOTHER CHILD artist April Harrison PRINT $9.99 Time Remaining: 7h 45m |
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 1888 The Morning Prayer E Munier Girls Praying Print Victorian Engraving NR $0.99 (1 Bid) Time Remaining: 13h 18m |
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 Beautiful Easter Morning Print w Ancient Church Parishoners Procession Alps $49.95 Time Remaining: 2d 3h 4m |
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 Early Morning Traditions print by Darrell Bush $105.00 Time Remaining: 2d 13h 23m |
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 MISTY MORNING FLIGHT MARK BORDIGNON 1996 PHESANT PRINT $1.25 Time Remaining: 2d 5h 35m Buy It Now for only: $1.25 |
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 Its Mourning In America Art Print by Shepard Fairey OBEY Morning Ronald Reagan $49.99 (1 Bid) Time Remaining: 2d 15h 38m |
 Super Friends Superman Print Poster by Print Mafia Saturday Mornings 1973 S N DC $25.00 Time Remaining: 13d 9h 59m Buy It Now for only: $25.00 |
 Signed LIMITED EDITION Lithograph SUMMER MORNING IV Pastels Framed 30 $9.99 Time Remaining: 2d 15h 49m Buy It Now for only: $39.99 |
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 28 PRINT Foggy Morning1897 by Shishkin ANTIQUE MUSEUM ART $16.99 Time Remaining: 27d 6h 3m Buy It Now for only: $16.99 |
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 orig HAND SIGNED 1884 JM JOHN MACKIE FALCONER ETCHING NEGROWASHING MORNINGrare $125.00 Time Remaining: 2d 17h 32m |
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 Spring Morning limited edition S N David Knowlton print $9.99 Time Remaining: 3d 15m |
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 PINO EARLY MORNING LITHOGRAPH SIGNED NUMBERED with slight damage $199.99 Time Remaining: 3d 5h 38m |
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 2 Dalhart Windberg MORNING DELIGHT EVENING TREAT Set $29.99 Time Remaining: 3d 12h 5m |
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 Ozz Franca Print Early Morning $75.00 Time Remaining: 3d 14h 32m |
 Glory of Morning Thomas Kinkade Matted Art Print NIB $24.95 Time Remaining: 29d 16h 45m Buy It Now for only: $24.95 |
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 FRAMED LIMITED EDITION PRINT BY SHEILA HILL MORNING STAR INDIAN MAIDEN $117.00 Time Remaining: 4d 1h 37m |
 Hometown Morning Kinkade canvas 255x34 S N Nostalgic Town Church Auto Paperboy $1,695.00 Time Remaining: 4d 2h 24m |
 NEW Morning Luster I by Mike Klung LARGE ABSTRACT LANDSCAPE 32 X 24 $37.40 Time Remaining: 13d 4h 35m Buy It Now for only: $37.40 |
 1854 ASTRONOMY ENGRAVING VIEWS OF VENUS MORNING AND EVENING STAR $22.00 Time Remaining: 4d 2h 31m |
 1903 Print Morning Landscape Storm Corot Children Tree Lake France Scenery Dawn $48.95 Time Remaining: 27d 9h 1m Buy It Now for only: $48.95 |
 Lena Liu Morning Serenade ArtSilk Print $250.00 Time Remaining: 4d 4h 58m |
 lithograph print signed JAMISON 224 250 morning mist $99.95 Time Remaining: 4d 6h 5m |
 28 PRINT Song of Morning by NRoerich1920 MODERN MUSEUM ART ANIMAL PICTURE $16.98 Time Remaining: 24d 16h 32m Buy It Now for only: $16.98 |
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 ABSTRACT LANDSCAPE ART Morning Serenity Michael Longo $31.45 Time Remaining: 4d 11h 44m Buy It Now for only: $31.45 |
 1945 Calendar Art Winter Morning by Daniel Calabrese $40.00 Time Remaining: 4d 7h 28m |
 Egypt 1859 Steel Engraving Morning on the Nile $0.99 (1 Bid) Time Remaining: 4d 10h 20m |
 Asher B Durand Sunday Morning Engraving 1869 $34.99 Time Remaining: 4d 9h 28m Buy It Now for only: $34.99 |
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Print Morning
9 Reasons Why Print Newsletters Trump e-Newsletters
New clients often ask whether they should produce a print newsletter or an e-newsletter. If the goal is to retain customers, gain new ones or communicate most effectively to your audience, the answer is easy: Print newsletters are the best choice, hands-down.
But email is "free"
Remember the old saying, "You get what you pay for?" While e-newsletters can certainly be useful, people have become so inundated with "e-everything," that the online medium has become saturated. Printing and mailing may be more costly up-front, but a properly produced, printed newsletter is much more likely to be read by people who are overwhelmed by online media. And that translates directly into much better results.
Here are nine reasons why print newsletters are far superior to e-newsletters when it comes to maximizing this powerful communications tool.
1. Deliverability. Print newsletters actually get delivered. According to the Email Marketing Metrics Report by MailerMailer, only 12.5 percent of unique marketing e-mails were even opened in the second half of 2008. Even if you double that rate, can you live with only 25 percent of your newsletters ever making it to your intended reader?
2. Less competition. Print newsletters do not have to compete with as much clutter or "noise." That's one of the reasons why users spend only 51 seconds reading the average e-newsletter. Consider how much physical mail you get each day compared to the number of emails you receive each day. Which leads to the next point…
3. Desire to delete. Think about your own mindset when you open up your e-mailbox in the morning. Your goal is to get rid of as much as you can as quickly as you can; the natural inclination is to hit the delete button—even for e-newsletters you have signed up for. How much time are you going to spend reading a newsletter if you delete it without even opening it?
4. People prefer print. The majority of consumers (73 percent) prefer mail for receiving new product announcements or offers from companies they do business with, as compared to 18 percent for e-mail. Mail is also preferred by 70 percent of respondents for receiving unsolicited information on products and services from companies with which they are not currently doing business.
5. Immediate attention. Mail is invited into a home/business better than any other marketing medium. 98 percent of consumers bring in their mail on the day it's delivered and 77 percent of consumers sort through their mail immediately.
6. Readability. Print newsletters offer easy reading and portability—you can read a print newsletter anywhere. People do not like to read large amounts of text by scrolling on a computer screen. Here is what Paul Swift, Editor and Publisher of The Newsletter on Newsletters has to say, "Studies show online readers retain much less of what they read compared to those reading printed matter…People can keep print newsletters for further or future reading during a commute or some other ‘down time,' whereas online newsletters are usually skimmed and then deleted."
7. Higher perceived value. Printed material has a higher perceived value than online material. Think about the last time you received a card—what had a higher impact, a physical card or an e-card? People simply prefer the enduring, tactile aspect of paper.
8. Email addresses change more often than physical address. This is a big problem, as you generally don't know when a client's email address changes. With printed newsletters, it is simple to ensure your addresses are up-to-date (NCOA processing and adding "Address Service Requested" to your mail panel once or twice a year).
9. Pass-along rate. A printed newsletter has a much higher pass-along rate than an e-newsletter. Even if someone forwards it to others, all the above issues come into play.
The bottom line
While print newsletters are generally far superior to e-newsletters, email can be used to supplement the print newsletter—it is particularly great for delivering time-sensitive information. But don't be fooled by the ease and low-cost of e-newsletters. If you really want to communicate most effectively with the highest number of people in your audience, print newsletters are the way to go.
Download your FREE copy of "Marketing with Newsletters Toolkit: Strategies To Increase Sales" by visiting http://www.thenewsletterexperts.com/marketingnewsletterservice.html. This 12-page resource is filled with helpful tips and suggestions, including a downloadable spreadsheet that allows the user to quickly organize each newsletter.
About the Author
Raleigh Ragan is a newsletter expert with over 20 years of professional experience. He is president of The Newsletter Experts, a St. Louis-based newsletter publishing firm that helps clients across the country harness the power of a newsletter by removing the hassles of trying to write, design, produce and distribute it themselves.
I am looking for a service that willl allow me print out a daily news digest based on a set of prefernces.?
Each day, I scan the news and print articles of interest. I would like to wake each morning to a printer filled with my news for the day.
Can anyone suggest a service for this?
+ I think that the newspapers may be in the business of selling newspapers not giving them away. Perhaps a subscription would work for you.
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