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Rossini Framed
Development of China's watch industry
The last three years, the Swiss watches to China's exports have doubled and redoubled, the domestic high-end Omega watch market accounts for about 25%. "February 28, 2007, Omega (OMEGA) new 8500/8501 model movements news conference, the Omega China Global CEO Au (Stephen Urquhart) right said.
Omega Tourbillon technology with world-famous, but the technology is not what it exclusive. In fact, the Beijing Watch Factory in 1995, independently developed in the Hua Tuo flywheel watches, with full intellectual property rights.
It is regrettable that, even if the master of technology, domestic watch market recovery appears to be still nowhere in sight.
"Omega does not care about channel"
"Omega almost no channels of interest, because the brand to fame in the Chinese mainland and popular coastal areas." Omega Mainland China and Hong Kong CEO Luke Qin said.
In the Chinese market is about one million per year sales of watches, the price will exceed 8,000 yuan for high-grade table is less than 10 million, but it is less than 10% of the sales of this, but it occupies more than 50% of sales. So the market is full of temptation and become many high-end watch brand in the Chinese mining continued momentum. Omega is also Zhezhi army in a gold rush.
Data show that in 2005 the Chinese watch market volume of about 20 billion U.S. dollars, of which high-grade table (valued at more than 1,000 yuan a watch) China watches consumer spending accounts for 85%, about 1.7 billion U.S. dollars, accounting for sales of imported table more than about 80% (imports of Swiss watches accounted for 88% of total sales table), while the local Chinese high-grade table only to about 5% of the market share.
"Any commodity has its own life cycle, but the watches are rather unique. Every time a leader has the watch market, such as the United States after World War II, and 80 years in Japan, but now it is China." Au Chinese in China enough confidence in the market revealed the "in India or Brazil, we must wait for Omega positioning, there is sufficient consumer spending power base in those markets. In China, it is precisely because the consumer base large enough, we have will invest 14 flagship stores to serve them. "
One side is "paradise", on the other side is "Hell," the survival of its own brand watches, foreign brands are being squeezed a little bit.
80s of the last century, with a large number of quartz watches, and electronic tables into the Chinese market, China-made mechanical watches had a big impact; into the late 90s, the Swiss watch because of their technology leadership and brand advantages, a large area to occupy the domestic mechanical watch market Subsequently, the state-owned watch company brought to its knees, the National 38 watch factory shutdown, a large number of employees lost their jobs.
"From 1998, Swiss watches flocking come from behind, bringing high-end market, firmly in his hands," Fiyta vice president of research and development North Lee said that "At that time the performance of successive years of decline Fiyta . while the domestic production enterprises of several watches Fiyta, according to Bo, Rossini, king several brands in the market positioning, product positioning are very similar, competition is fierce. "
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Rossini: William Tell Overture: Final