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 Notre Dame Stadium Photo Picture Double Matted Custom Framed New $172.49 Time Remaining: 27d 11h 21m Buy It Now for only: $172.49 |
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 LSU Fighting Tigers at Tiger Stadium Panoramic Picture Double Matted Framed $224.99 Time Remaining: 17d 10h 9m Buy It Now for only: $224.99 |
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 FSU Seminoles Bobby Bowden Field at Doak Campbell Stadium Picture Custom Framed $172.49 Time Remaining: 27d 10h 8m Buy It Now for only: $172.49 |
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 ALABAMA FOOTBALL PICTURE BRYANT DENNY STADIUM 42X18 $75.00 Time Remaining: 27d 20m Buy It Now for only: $75.00 |
 Yankee Boys Stadium Baseball Art Print Framed Picture $63.75 Time Remaining: 18d 3h 29m Buy It Now for only: $63.75 |
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 St Louis Cardinals Old Busch Stadium Picture Triple Matted Custom Framed $172.49 Time Remaining: 25d 10h 34m Buy It Now for only: $172.49 |
 Detroit Tigers Old Tiger Stadium Picture Print Dbl Matted Custom Framed $172.49 Time Remaining: 27d 10h 7m Buy It Now for only: $172.49 |
 Michigan State Spartan Stadium Picture Print Dbl Matted Custom Framed New $172.49 Time Remaining: 27d 10h 48m Buy It Now for only: $172.49 |
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 Pittsburgh Steelers 3 Three Rivers Stadium Picture Dbl Matted Custom Framed $172.49 Time Remaining: 27d 11h 54m Buy It Now for only: $172.49 |
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 Boise State Broncos at Bronco Stadium Panoramic Picture DBL Matted and Framed $224.99 Time Remaining: 17d 10h 10m Buy It Now for only: $224.99 |
 Carolina Panthers Bank of America Stadium Picture Dbl Matted Custom Framed $172.49 Time Remaining: 27d 10h 7m Buy It Now for only: $172.49 |
 Cincinnati Bengals Paul Brown Stadium Picture Dbl Matted Custom Framed $172.49 Time Remaining: 27d 10h 7m Buy It Now for only: $172.49 |
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 San Diego Padres Qualcomm Stadium Picture Print Dbl Matted Custom Framed $172.49 Time Remaining: 27d 11h 54m Buy It Now for only: $172.49 |
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 Pittsburgh Pirates Three Rivers Stadium Picture Dbl Matted Custom Framed $172.49 Time Remaining: 27d 11h 54m Buy It Now for only: $172.49 |
 Auburn Tigers Jordan Hare Stadium Picture Print Dbl Matted Custom Framed $172.49 Time Remaining: 27d 12h 19m Buy It Now for only: $172.49 |
 Miami Dolphins Pro Player Sun Life Stadium Picture Dbl Matted Framed New $172.49 Time Remaining: 27d 10h 48m Buy It Now for only: $172.49 |
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 Panthers Pitt Stadium Final Game Picture Print Dbl Matted Custom Framed $172.49 Time Remaining: 27d 11h 21m Buy It Now for only: $172.49 |
 MSU Spartans Football at Spartan Stadium Panoramic Picture Custom Framed Deluxe $224.99 Time Remaining: 17d 10h 9m Buy It Now for only: $224.99 |
 Brigham Young Cougars at Lavell Edwards Stadium Panoramic Picture Custom Framed $224.99 Time Remaining: 17d 10h 10m Buy It Now for only: $224.99 |
 Baylor University Bears at Floyd Casey Stadium Panoramic Picture Custom Framed $224.99 Time Remaining: 17d 10h 10m Buy It Now for only: $224.99 |
 Tampa Bay Bucaneers Raymond James Stadium Picture Dbl Matted Custom Framed $172.49 Time Remaining: 27d 12h 20m Buy It Now for only: $172.49 |
 Clemson Tigers at Frank Howard Field Memorial Stadium Panoramic Picture Framed $224.99 Time Remaining: 17d 10h 10m Buy It Now for only: $224.99 |
 Auburn University Tigers at Jordan Hare Stadium Panoramic Picture Custom Framed $224.99 Time Remaining: 17d 10h 10m Buy It Now for only: $224.99 |
 Kansas Jayhawks at Memorial Stadium A Panoramic Picture Deluxe Matted Framed $224.99 Time Remaining: 17d 10h 9m Buy It Now for only: $224.99 |
 U of Arkansas Baum Stadium at George Cole Field Panoramic Picture Framed $224.99 Time Remaining: 17d 10h 8m Buy It Now for only: $224.99 |
 Flags In Front of Yankee Stadium NY Picture on Canvas with Wooden Stretchers $179.95 Time Remaining: 15d 5h 30m Buy It Now for only: $179.95 |
 LSU Campus Tiger Stadium An Aerial Panoramic Picture Custom Framed Matted $224.99 Time Remaining: 17d 10h 9m Buy It Now for only: $224.99 |
 KSU Wildcats at Bill Synder Family Stadium Panoramic Picture Deluxe Framing $224.99 Time Remaining: 17d 10h 9m Buy It Now for only: $224.99 |
 Georgia Southern Eagles at Allen E Paulson Stadium Panoramic Picture Framed $224.99 Time Remaining: 17d 10h 9m Buy It Now for only: $224.99 |
 Yellow Jackets Bobby Dodd Stadium Historic Grant Field Panoramic Picture FR $224.99 Time Remaining: 17d 10h 8m Buy It Now for only: $224.99 |
 Aerial View of Yankee Stadium New York Picture on Canvas with Wooden Stretchers $194.95 Time Remaining: 15d 5h 28m Buy It Now for only: $194.95 |
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Stadium Picture
DOOH: Nielsen Audience Metrics Paint Rosy Picture for Location-Based Digital Signage Networks
The Nielsen Company, the organization most people know for measuring TV viewership, has some good news for the digital signage industry -and it's not trivial.
In the fourth quarter of 2010, a metric the company dubs the "average minute audience" of those 18 years old or older at a dozen measured "location-based networks" climbed almost 250 percent compared to the same metric measured at eight such networks in Q4 2009. Translating that into something a little more understandable, Nielsen says the metric means that for the quarter there were more than 500 million gross minute exposures per month.
The findings, part of "The Nielsen Company's Fourth Screen Network Audience Report," are significant, not simply because of the remarkable growth exhibited year over year, but also because the numbers exist at all.
Whether you call them "location-based networks," "digital place-based networks" or "digital signage networks," one thing essential for legitimacy has been missing for far too long -that is until The Nielsen Company applied its audience measurement expertise to the medium. That ingredient is verifiable audience metrics that media professionals at ad agencies and inside corporate marketing departments can use to make informed decisions about where to spend their ad dollars.
In a blog entry on the Nielsen website describing the findings, Mike DiFranza, president of Captivate and chairman of the Digital Place-based Advertising Association (DPAA) is quoted as saying "quality audience metrics are the foundation of every media investment." Together with consumer research the Nielsen audience metrics are "key elements" for digital place-based networks "to be planned alongside traditional media," he added.
It's hard to imagine any statement being more on-target when it comes to the significance of verifiable audience metrics for the continuing and future success of this emerging medium. I suspect many people reading this column may intellectually grasp the concept, but have little or no firsthand experience with media buyers.
As someone who has worked with ad agencies on and off throughout my career, let me attest to the pride ad professionals take in being able to read audited (that is, independently verified) circulation statements of print publications and examine ratings books of electronic media to identify vehicles that deliver their clients' identified target markets. Critical to this process is the media outlet actually delivering the audience it says it delivers. That's where ratings, circulation statements and now "fourth screen audience reports" become essential.
In its blog posting Nielsen does a nice job of highlighting some of the report's critical findings, so there's no need to rehash that data here. I recommend spending a moment reading the Nielsen blog posting to learn the specifics.
One final thought -for those considering rollout of new digital signage networks, examining the list of businesses and venues Nielsen measured for the performance of similar deployments might be valuable. Doing so should provide some insight on what might be possible. Nielsen gathered its audience metrics from digital place-based networks in a variety of venues, including: retail, airports, health clubs, gas stations, bars and restaurants, hotels, health clubs and stadiums. Specific companies measured, included: Best Buy, CNN Airport Network, Zoom Fitness, Outcast/Pump Top, TouchTunes Interactive Networks, indoorDIRECT, The Hotel Networks, TargetCast, RMG Fitness, Outcast: Health Club Media Network, AMI and Access-360 AMNTV.
About the Author
David Little is a charter member of the Digital Screenmedia Association with 20 years of experience helping professionals use technology to effectively communicate. For further digital signage insight from Keywest Technology, visit our website for many helpful tips and examples. For more in-depth research from Keywest Technology, download our free digital signage white papers and case studies.
Which baseball field picture is on the wall in the Monk's diner in Seinfeld?
On the wall in Monks on the show seinfeld is a picture of a baseball field, which stadium?
Hey Christina. You are a woman. Go do some dishes or make a sandwich!
i never paid attention, but i would assume yankee staduim or shea stadium.
if it's an older picture, it could be ebbet's field or the polo grounds.
ROD STEWART live LIBERTY STADIUM SWANSEA 01.06.2011 - EVERY PICTURE TELLS A STORY - MAGGIE MAY